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Perform Better Official Sponsor of Areté Performance

4th April 2019

Perform Better have been announced as the official sponsor of Areté Performance for 2019 extending their current partnership.

Areté Performance work with elite athlete, youth athletes and the health and fitness industry to provide the best training and support available. This is backed up by regular events for coaches and industry professionals to attend throughout the year, with influential guest speakers.

Areté will continue to utilise Perform Better’s world class sports performance training & testing equipment as part of their performance programmes, classes and individual sessions, across elite sport, youth sport and the health & fitness sector. This partnership continues the relationship between two innovative companies who are both focused on improving the performance of the individuals, teams and organisations they work with.

“Our aim is to help cultivate players, teams and people who are able to reach their full potential and succeed, whether they compete within sports, within the corporate world or are just aiming to be the best they can be in everyday life,” said Tom Farrow, Co-Director and Founder of Areté Performance.

He continues: “Having the support of Perform Better is extremely valuable to us in being able to deliver this aim by providing the best testing protocols with the best equipment for our clients. Their support also allows us to continue to develop our coaches and others through our Lyceums and other educational workshops, by providing opportunities to learn from some of the world’s leading sport practitioners.”

Mark Gladwin, Perform Better Director added: “We have worked for a number of years with Arete performance and found them to be an excellent company with a similar vision to ours. To be associated in such a way allows us to share our expertise and mutually benefit moving forward.”

Perform Better will be the headline sponsor of the Areté Lyceum Events throughout 2019, and in attendance to offer insight into elite performance facilities and the latest sport science products.

Perform Better are the UK’s most innovative supplier of Performance Monitoring and Training Equipment specialising in meeting the needs of the Professional Sports and University markets in the UK and Europe.

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