Privacy Policy



As part of the new standards for data privacy introduced by the General Data Protection Regulation (GDPR), we’ve updated our Privacy Policy.

Part A – Your acknowledgement of this Privacy Policy

  1. We have written this Privacy Policy to help you understand how Perform Better may collect and use your personal information and to inform you about the choices you can make about your personal information. This Privacy Policy contains important information about how we handle the information we collect from you – please read it carefully.
  2. By accessing, using or registering on the Perform Better Website or Social Media you acknowledge that you have read this Privacy Policy.

Amendments to this Privacy Policy

  1. Perform Better reserves the right to add to or amend this Privacy Policy from time to time. Amendments will take effect when posted on the Website or Social Media. Please check the Website’s ’Privacy and Cookie’ section regularly for changes. If you access, use or register on the Website or Social Media or purchase products after any amendment to the Privacy Policy, you acknowledge that you have read the updated version of the Privacy Policy. Unless otherwise stated, our current Privacy Policy applies to all the personal information we have about you.

Part B – Information we may collect from you

  1. Perform Better may collect and process information about you as set out in this Part B. We will collect personal information in order to fulfil our contract with you in the supply of goods and services including name, address, telephone number, email address and payment details.

Making a purchase from Perform Better

  1. If you make a purchase via the website, email or telephone, Perform Better will collect the information we require to fulfil your order and notify you of the status of the order.
  2. Your personal information will only be used to process your order and to provide any follow-up information regarding this order.
  3. Where you make a purchase by credit/debit card via the website we will use the purchase information you submit to process your credit/debit card transaction.


  1. Perform Better may obtain information from you when you enter a competition or promotion via email, the Website and/or Perform Better’s Social Media.

Marketing Material

  1. Perform Better will collect information specifically for the use of marketing activities i.e. newsletter, special offers, abandonment cart emails and events. To allow us to do this you will be asked to specifically opt in to these emails and we will only send you marketing emails if you sign up to this. Business clients will automatically receive marketing emails as part of our mutual legitimate business relationship.

Sharing Information

  1. Perform Better will not share your information unless it is to fulfil our contractual obligation in the provision of goods to you i.e. postal, delivery and transport organisations.
  2. We will not disclose your information to a third party unless we are required by law, to provide your information to HMRC or other law enforcement or government agency.

Keeping your Information Safe

  1. The nature of the Internet is such that we cannot guarantee the security of the information you transmit to us via the Internet, and any transmission is at your own risk. We follow strict security procedures (including appropriate technical and organisational measures) in the storage and disclosure of your personal information to try to prevent unauthorised access or loss. We store information you provide to us on secure servers, and payment transactions are encrypted using SSL technology. We take appropriate measures to ensure that information disclosed to us is kept accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
  2. Your information cannot be accessed by those who do not work for Perform Better. Personnel understand their legal responsibility to maintain confidentiality and follow company procedures to ensure this.
  3. We take precautions to ensure security of the company premises, filing systems and computers.
  4. We use cloud computing facilities for storing some of your information. Perform Better has a rigorous agreement with our provider to ensure that we meet the obligations described in this policy and that we keep your information secure.
  5. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
  6. The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.


  1. Perform Better uses information collected using cookies and web beacons to help us analyse, develop, manage and market our goods and services, and our communications to you.
  2. A ‘cookie’ is a small piece of information placed on your device’s hard drive via your web browser. ‘Session cookies’ are temporary cookies which remain on the cookie file of your browser until you leave a website. ‘Persistent cookies’ remain in the cookie file of your browser for much longer (how long will depend on the lifetime of the specific cookie). The ‘help’ button on the menu bar of most web browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser tell you when you receive a new cookie, and how to disable cookies. More information about cookies is available at
  3. Cookies help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our site.
  4. If you register with us or if you continue to use our site, you agree to our use of cookies.
  5. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
  6. Except for essential cookies, all cookies will expire after 2 years.
  7. A web beacon is a tiny transparent graphic image, often no larger than 1 pixel x 1 pixel, that is placed on a website or in an e-mail and used to collect information, often in conjunction with a cookie.

Google Analytics

  1. To understand how people use our site, and to discover areas on our site with issues, we use Google Analytics. Most websites use some sort of analytics program like this. The data it collects helps us see things like how many people visit our site, which country they are from, how many pages they visited, how fast our site loaded, and so on. All data collected is completely anonymous, it does not identify you as an individual in any way.

Shopify and Social Media

  1. Shopify is the Content Management System (CMS) that runs this website. It uses a cookie when logging in and out and is essential for proper website operation. It is only set if you are a registered user, so for most people it is not set at all. User data is all anonymous.

[Please note that our advertisers may also use cookies, over which we have no control.]

  1. If you are using Perform Better’s Social Media, please remember that Perform Better’s Social Media are provided via social media sites which have their own functionality, terms and privacy policies. You should be aware that these functions are part of the social media site, and are subject to the social media site’s terms and privacy policy. Please ensure that you have read these carefully and have checked your personal settings to ensure that you are happy with how your information will be used by the social media site. Perform Better Social Media may make use of these functions but Perform Better does not control them and is not responsible for them.
  2. Perform Better’s Social Media may allow you to see your friend’s details and contact them. An example of this would be with Facebook. Where this is the case, this function is provided by the social media site provider and not Perform Better. Any messages you send to friends via Perform Better’s Social Media use the relevant social media’s functionality and are not sent from Perform Better.
  3. Sharing tools in the form of Facebook and Twitter share buttons feature on this site, these third party websites may set a cookie if you are logged in to their service. Please refer to the Facebook and Twitter cookie policies.
  4. This website contains ‘embedded’ YouTube content, a cookie may be set upon playing these videos, the relevant privacy policy can be found here.

Contacting Us

  1. You can contact us with any queries or requests concerning your personal information and/or this Privacy Policy by using the contact details shown on the Website ‘Contact Us’ page. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose information to you.