Perform Better is excited to announce our new ambassador!

We have partnered up with Heavyweight Boxer… 2022 Commonwealth Games Gold Medallist… Lewis Williams! We are delighted that we have signed a 2-year deal as Gold Partner, through to April 2027. We are very excited for this partnership and look forward eagerly to working alongside Lewis and his great team, providing our support to Lewis in his boxing career.

Lewis, who turned professional last year and is signed by Frank Warren’s Queensberry Promotions, was delighted at the signing.

“Having the power of Perform Better behind me is brilliant. As a professional athlete I train six days a week. It is vital that I have access to top class training equipment to help to optimise my performances in the ring. Ultimately, my sport is all about winning and to do that I have to be at the top of my game. The equipment has already made a huge difference and has enhanced my ability to train to another level. I look forward to working together on what is already proving to be a really enjoyable partnership.

We will be at Lewis’ fights throughout the year showing our support and we even have the exclusive honour of seeing Lewis behind the scenes during his training and much more. Lewis's professional record currently stands at 3-0-0 meaning so far, he has won 3 Professional fights!

We hope you’re as excited as we are!

“Lewis is the first Boxer to be included in the PB Elite Athlete Ambassador Programme and it’s very exciting to have a Commonwealth Games Gold medallist involved. PB have a strong presence in boxing having been selected to equip the GB Boxing Performance Gym in 2022 and last year re-equipped the UKSI Performance Gym in Sheffield where the GB Boxing squad train. We look forward to working closely with Lewis and his team as his professional career develops.”

Alastair Yule. Director.